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2020荊山經典文創藝術獎

平面設計組Graphic Design荊銀獎 Jing Shan Silver Award

荊山的祝福:紅包袋封面設計
Jingshan’s Blessing: Red Packet Cover Design

創作理念
Concept

此作品是以兒童︑成人︑長者三個年齡層去做設計,〈勤樸謙恭〉是以兒童為主題,採用紅暖色調為主體,有吉祥如意之寓意︒〈真誠有德〉是以成年人為主題進行創作,全部以藍紫色調為主,紫色在東方有尊貴︑成熟︑事業步步高升等寓意,適合紅包贈送的對象︒〈敬賢孝老〉是以贈送長輩為主,全體色調為綠色,有松鶴延年︑松柏常青之意,為賀壽之選︒〈新年賀卡〉可與紅包袋搭配的新年賀卡,祝福新的一年美好順利︒

Jingshan's Blessing: Red Packet Cover Design is based on three age groups, including children, adults, and the elderly.

"Qinpu Qiangong (Diligent and Modest)"

Qinpu Qiangong is the theme of children. Using a warm red tone as the main body, it has an auspicious meaning.
"Zhencheng Youde (Sincere and Virtuous)"
"Zhencheng Youde" is created on the theme of adults. The main tone is blue-violet. The color purple has the meaning of honor, maturity, and having career advancement in the East. It is suitable for adults.
"Jingxian Xiaolao (Respect the virtuous and filial piety)"
It is mainly to give to the elders. The overall hue is green. The color green has the meaning of pine cranes prolong the year, and pine and cypress are evergreens. It is the best option for birthday celebrations.
"New Year Card"
The New Year Cards match red envelopes to wish people to have a new and promising year.

設計者
Designer

胡榛庭
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